Concealer is my number one must-have makeup item. However, as I've come to realize, when you love a product sooo much, you start to get really picky (judgmental?) about it. All my concealers before this one have been too cakey, not enough coverage, and the ultimate worst -- smelled weird. Also, I like to have a concealer that looks good under the eyes and on blemishes. (Man, is that quite a list. Almost as long as my guy criteria list. I guess when you have to deal with something everyday you want it to be perfect!) Anyways, finally (finally!!) I've found a concealer that is so close to being perfect and definitely a holy grail. And it matches my skin tone perfectly -- bonus!!
Packaging: For the price it's retailed at, you can't beat the packaging. It's packaged like a lipstick, which I personally love because it's the easiest form to apply. Some people are weary of how sanitary that is, but I think it's fine applying it directly out of the tube if it's for personal use. The only time I use a brush to apply it is when I have an active blemish. The one thing I was concerned about was the plastic lid breaking, but it hasn't so far and I can't even count the number of times I've found it lying on the bottom of my purse.
Formula: This is the part where it might be make it or break it for some people. I have combination oily skin so I have no problem with the formula at all - it's creamy, glides on smoothly, and blends in well with a semi matte finish that looks very natural. It doesn't magnify the fine lines under my eyes, or the pores around my nose. It just makes my skin look naturally flawless.
BUT, I'm not sure how this would work on dry skin - if it would stick to dry patches, how it would apply - I have no idea. I think you could definitely give it a shot, but no promises from me.
For me it works well for under the eyes and on blemishes (though it does get a little cakey if the blemishes are big). It is definitely full coverage concealer - sometimes I wish they had a foundation stick like this!! Lastly, it has spf 20. (hooray!) Obviously, it's not going to be the biggest source of sun protection (if you're someone who burns easily, layer up on the sunscreen before), but it's good for the summer time. Also, since it is part of the photo ready line you shouldn't have a problem with white reflection.
Color/Staying Power: The color deep 006 matches my skin tone perfectly. But that is the darkest color in the line which consists of only 6 colors. So overall, the color selection isn't good. As for as staying power, on normal, flat skin I don't find the need to reapply. But if I have specific areas that need covering up (blemish), I might need to reapply halfway through the day, which personally isn't a problem since it's so small and so easy to use. It's like applying lipstick... on your face.
The Results:
Pros:
- small, portable packaging
- matches my skin tone
- good for oily skin
- creamy, easy to blend
- highly pigmented
- lasts most of the day
- can use for blemishes and under the eyes
- inexpensive (under $10, price depends on retailer)
Cons:
- might cling to dry patches (not sure)
- small color range
- slightly cakey on big blemishes
All in all, I love this product and it's completely a holy grail for me. I'm almost down to the near nub of it, and you bet your bootie I will be running down to Target as soon as it's done. Will this be the only thing I pick up then? Ahaha good one. I mean, who can walk into Target, into the makeup aisle furthermore, and pick up only one thing. Certainly not me, the guilty, self confessed, self diagnosed, beauty addict.